.In the wake of increased attention towards the impact of social media in American election, it's worth giving a thought about the type of news or information that we are fed with on fb,YouTube etc.. the profound targeting through Facebook and other social media sites with personalised ads is not a new trend...but what if this trend has grown up to a point when our the ability to think critically is at stake .. Eventhough we might have some internal biases in certain issues ,we make decisions based on the facts that we receive . We have a unique ability to see through our bias and we aren't ashamed to admit if we are wrong.. but what if the facts that we receive plays on our internal biases? The personalized recommendations and feeds are slowly killing the critical thinker in us.The algorithms that capture the way we think, we behave etc.. feeds us with what we like and we are becoming increasingly resistant to opinions that don't match ours.As a result, the common grounds between two parties/groups or even individuals are shrinking. .I am not here to discuss election or Russian interference ..(hehe ...what's the point?).but I was just analyzing the info that I receive through emails and recommendations..(for instance I still receive anti trump emails from some random source because I liked some news that was against Trump during election.) Let's learn to see through this chaos of information.. Let's not let differences divide us .